In the News

How stars get red-carpet ready - In Touch Weekly

6. Lasy envy

Dramatic lashes are made to standout on the red carpet - no wonder stars like Jennifer Lopez and Kim Kardashian can't live without their eyelash extensions! "The next big thing in beauty services is not only about looking red-carpet ready, it's about keeping that ultra-glamorous look going everyday," explains Michelle Larner, leading lash technician at Uptown Girl in NYC. "Eyelash extensions are the perfect example because they allow eyes to POP on camera, but the best part is you don’t have to take them off and keep reapplying every day!"

Batting 1,000 (Or At Least 120) - O Magazine

On a quest for longer lashes, I let Soul Lee, lash extension whiz at the beauty company Shu Uemura, lead me into a tiny room tucked behind the labyrinthine makeup area of Barneys New York department store in New York City. I lay on a table; Lee covered my lower lashes with a spongy gel pad. "So they don't get glued to your upper ones while I'm doing the extensions," she explained.  Good call.

I then closed my eyes so the master could begin her painstaking work: gluing synthetic fibers to the roots of my natural lashes - one at a time (a process that costs $400).

Over the course of an hour and a half, Lee attached about 120 new lashes. I learned all this later, though: Since I am utterly incapable of remaining conscious when my eyes are closed, I slept through the whole process. And I awoke to find myself, in a word, stunning!

Without a speck of makeup on, I looked as if I had just arisen from a wonderful beauty sleep. Well, okay, I had. I have continued looking that way, though, at all hours of the day, for two weeks now. But while mascara is no longer part of my routine, a tiny lash comb is: With lashes this long, tangling can be an issue. And they take a couple extra minutes to dry after a shower (I haven't yet found an itty-bitty lash towel).

A few of them have started falling out, and I plan to walk (maybe even skip) back to Lee's soon for a touch-up. Here's to a long, hot summer free of mascara smudges. - JB
 

NovaLash™ Platinum Bond Lash Adhesive wins prestigious Cosmetic Innovation of the Year 2007 award

This U.S. Pharmaceutical Grade lash adhesive is extra strong and extra flexible. Since it is highly heat and friction resistant, it is ideal for those who enjoy time in the sauna or steam room. Ask Dr. Lin if Platinum Bond is right for you!
 

NovaLash™ President Receives Honor

National Association of Professional Women recently presented its 2010 VIP Woman of the Year award to Sophy Merszei, president and owner of NovaLash eyelash extensions. This professional women's networking and idea sharing organization honors one woman each year for her outstanding innovation, educational achievement, leadership and community involvement. Sophy hits the mark in all those areas, and has created a professional service that, in her words, makes any woman feel "instantly pretty."

A chemist by training, Sophy has committed herself to creating a safe, in-salon eyelash extension service that uses medical grade adhesive and certifies rigorously trained lash artists. NovaLash extensions are available in a range of shades and textures that be applied for subtle or dramatic effects.

Sophy is involved in charity work that includes Girls, Inc. and the UNICEF Haiti Relief Fund for Children. She received a 2007 ICMAD (International Cosmetic Manufacturers and Distributors) Cosmetic Innovator of the Year Award.
 

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